Google+ Swallows Google Places And Now Rocks Local Search

Google+ Is Now The Centre of Gravity for Local Search
When Google+ and Google+ Pages for business were introduced a little less than a year ago many people in the local search arena began anticipating the day when Google would merge or integrate Google Places and Google+ Pages. Well, today is that day.

Google Places pages have been entirely replaced by new Google+ Local pages. As of this morning roughly 80 million Google Place pages worldwide have been automatically converted into 80 million Google+ Local pages, according to Google’s Marissa Mayer. It’s a dramatic
change (for the better) though it will undoubtedly disorient some users and business owners.

A Range Of Changes Implemented
Here’s a brief overview of what’s new and what’s changing:

  • The substitution of the new Google+ Local pages (as mentioned) for Google Places pages
  •  The appearance of a “Local” tab within Google+
  • The integration and free availability of Zagat reviews (its entire archive across categories)
  •  The integration of Google+ Local pages across Google properties (search, Maps, mobile)
  •  Integration of a circles filter to find reviews/recommendations from friends/family/colleagues

Static Places now give way to more dynamic Google+ Local pages. Google’s star ratings are also being replaced by the Zagat 30-point rating scale (for user reviews as well).

We are implementing the new changes immediately for our clients and just contact us for more information.



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