If you’re  new to social media, or even if you’re not come to that, this infographic is a brilliant resource to help get you started.  Find out which platforms your customers are hanging out at and get initial ideas of what to post, where.

Here’s the link, and enjoy.

http://mashable.com/2012/04/16/social-networks-tips-infographic/

Social Media Infographic

Enhanced by Zemanta

{ 0 comments }

Are You Engaged?

by Sian Murphy on April 17, 2012

The Engagement

The Engagement (Photo credit: Wikipedia)

Fans, fans fans, followers and connection.  We want them all and more of them!  Tweets and twerps bring ‘em all in.  Is this what it’s really about – well sort of but we don’t say it out loud!

No it’s not.  It’s about engagement.  Too much chasing of the numbers and sending out stuff so you can rack up even more tweets being broadcast is just that – it’s broadcasting.  But social media is about communication and that’s a two way street and so if you want your social media marketing to work then you need to get this sorted.

This is a good article about why you need to be concerned about your engagement and then gives you 15 steps to improve it.

http://tweakyourbiz.com/marketing/2012/04/06/the-holy-grail-of-online-engagement-in-15-steps/

 

Enjoy and do come back and tell me what you thought.

 

 

 

Enhanced by Zemanta

{ 0 comments }

Using Pinterest For Business

March 31, 2012

Well after the initial upset about the confusing goings on with our photo’s and published material it looks as though Pintrest is here to stay and is hammering forwards with growing members – plus the average time spent on the site by each visitor is 97.8 minutes – Pintrest is very very very sticky!  This [...]

Read the full article

Social Media Vs Search Engines

March 20, 2012

What is it you want to achieve with your online marketing.  Perhaps you want more leads, or maybe it’s more about brand awareness and expert positioning. Well depending on what you want to achieve and if you are working B2B (business to business) or B2C (business to consumer) then this lovely infographic by MDG Advertising [...]

Read the full article

How To Change Linkedin Groups Email

March 19, 2012

A client recently asked how to change the email being used by linkedin groups to send updates. So here is the answer.
The main problem was that the main email address for the linkedin account was being changed because the email provider was being changed.
The problem was that whilst the email for the linkedin account had [...]

Read the full article

How Your Business Could Get Sued For Using Pintrest! Or, Will Pintrest Bite You In The Bum?

February 24, 2012

Well here’s a sorry tail.  It’s only just really started hitting our shores and the scaremongers are out and about!  So what’s all this about the risk of getting sued by using Pintrest?
This excellent article explains it very well and with a bit of background as well, so head over here – but not until [...]

Read the full article

Location, Location, Location – Where Exactly ARE Your Twitter Followers

February 23, 2012

If you have a local business – by that I mean a business whose customers come from within a certain radius of the business – then it sort of matters where your Twitter followers live and work.
It may be great having thousands of followers, but if they can never be your customer because of geographical [...]

Read the full article

Please Don’t Tell Me Social Media Isn’t Here To Stay

February 3, 2012

If you’ve wondered about putting off using Social Media for your local business until ‘you can be certain it’s here for good’ then you might want to get a move on.  That day is here! In fact it’s been and gone and pretty soon those who haven’t jumped on board are going to feel as [...]

Read the full article

How To Brand Your New Youtube Profile

January 31, 2012

Well this is all rather exciting if you’re a business or brand.  Youtube have opened up some of the perks which were previously only extended to Youtube
Partners and this is very good news for business because it makes it much easier for your viewers to find their way back to your website.
Rather than reinvent the [...]

Read the full article

Google + Your World

January 12, 2012

Here’s a video explaining the latest Google update. This only came out on Tuesday and so we’re going to be updating you about how this affects online marketing for local business over the next few weeks.
What we do know is that it’s a real game changer!

Bookmark on Delicious Digg this post Recommend on [...]

Read the full article