Are you getting found in Google For Your Services?

You may have a lovely looking website, but unless it's using Google in the right way then the only people who will ever find you are those who...

...ALREADY KNOW YOU EXIST!

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How Do I Get More Customers Using Google?
By May 14, 2013

How Do I Get More Customers Using Google?
Well the excellent news is that your new clients are looking for your products and services Right Now! Make no bones about it.  The trick is turning up.
So how ARE people looking for you in your area these days? They’re doing it the easy way. They’re doing a quick search on the Internet! Statistics reveal that 97% of Internet users research information about the products and services they need online and 51% describe their approach as “Shop Online, Purchase Offline” (NPD Group). We also know that 70% of online searchers are looking for ...

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Opening The Door To The Second Sales Wave
By March 28, 2013

Click. Creeeaaak!
That’s the sound of a subscriber opening your last marketing email [1] – and opening a mental door to more information on that particular subject.
Then there’s that other sound: the silence. That’s a subscriber who didn’t open their door this time.
In one scenario, you got to share some information. In the other, you didn’t. But in both, you’re still standing on the doorstep. So what to do next?
Make the Most of Your Doorstep Status
In either case, if you shrug and walk away, you’ve given up. Stick around and follow up. Sending a second email based on who opened and ...

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How Split Testing Can Grow Your Sales
By March 23, 2013

Take a look at that last promotion you sent. Go ahead, open it up.
How is your subject? Interesting enough to open? How about your call to action? So intriguing that you want to click it?
Good! But opens and clicks only measure interest. They’re not your end goal.
Your goal is to make sales. It’s the revenue from customer purchases that keeps you afloat. So a broadcast’s true worth can be measured in the sales it generates.
The trick is finding out how to put the message together in a way that prompts the most purchases. With a little setup, you can do ...

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How Readable Is Your Business Website?
By February 26, 2013

People browsing the internet and peering at business websites are fickle.  As soon as they get confused and bored then they’re off.
If they can’t work out what your business website is about in less than 5  seconds, then they’re off.
If they can’t find what they want straight away – then – and I’m sure you’re starting to see the theme here – they’re off!
Readers on a business website are not like readers browsing a magazine where they are content to flip through loads of pages, adverts and irrelevant text to weedle out what catches their interest.
Business Website readers want easy ...

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Is Logo Ego Sapping Your Business Brawn?
By February 1, 2013

Many business newbies lose momentum by fretting over the design of their logo. This is understandable when we see companies like Nike and Virgin whose name alone can sell a product, but that is the crux of it.
A logo identifies the name of the company selling the product. And that is all.
A strong logo becomes a selling point when your products and service have built a market reputation for excellence so customers buy just because your name is on the label. But what is the point of having a logo if no-one knows who you are?
An entire industry surrounds logo ...

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Features And Benefits Of A Product: A Simple Guide
By January 23, 2013

Benefits Tell Whilst Features Sell

When you are writing the content for your website, blog or sales page, understanding the difference between a feature and a benefits really matters.  That’s because benefits sell whilst features tell.
So what’s the difference between a feature and a benefit?…
Well, a feature is all ME ME ME, describing the product. For example, “I have a squillion qualifications” or ‘it cost us 10 million pounds to develop this widget…but really, who cares?  These are all features and whilst they may provide some proof that the damn thing will work and add a bit of street cred, that’s ...

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Edgerank Explained In Pictures – About Time!
By September 4, 2012

Source: CopyPress
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Thumbnail image for Using Google Places And Google + Local For Your Business
By September 4, 2012

Why you should use Google + Local for your business to interact with your local customers.

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By September 1, 2012

Ok so this video is a little dated, they are talking about Google Places for business, but the main principles apply to Google + Local.
 

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How Do You Generate Content For Your Blog Posts?
By July 12, 2012

 
This was a question recently asked in a Linkedin Group and as it’s a topic which often crops up, I thought I would answer it very simply.
 
Frankly, the issue for many of us isn’t generating content for our blog posts, but rather more, organising the hoards of information we already have about our industry into a concise and useable post that sticks to the point and avoids rambling off at a tangent.
So look at what I’ve just done – I’ve taken a question How Do You Generate Content For Your Blog Posts that was  asked yesterday in a Linkedin group ...

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